Companies and Charities Unite to Promote Bitcoin in Africa
How can for-profit companies and charities work together to promote bitcoin awareness in the developing world?
A handful of different projects launched in Africa recently could point the way forward. There are plenty of worthy causes around the world already accepting bitcoin donations, in both developed and developing economies.
What sets the following projects apart from those, however, is an equally worthy ulterior motive: to actually get bitcoin technology into the hands of recipients and those around them, and to demonstrate its utility in daily life. Each charity is doing it their own unique way.
PR problems
Both the international media and government-backed regulators are always quick to paint bitcoin as a vehicle for money-laundering and drug trafficking, producing a biased first impression to those unfamiliar with its true function.
And in Africa, the number of people unfamiliar with bitcoin is high. It’s up to these projects to make sure the local public’s first encounter with bitcoin is a positive and hopeful one.
ICE3X
ICE3X is not a charity, but South Africa’s predominant bitcoin exchange platform. Trading in bitcoin, litecoin and local currency (Rand) it is KYC compliant, and users are required to be South African residents with identification and a registered local bank account.
But the exchange also seeks to build community acceptance through a philanthropy program, identifying local worthy causes and introducing them to bitcoin while also raising funds.
Its first cause is fighting animal cruelty with “animal warrior” Suzette Kotze, head of the local Society for the Prevention of Cruelty to Animals (SPCA) in the small town of Stilfontein.
Despite its size, Stilfontein deals with over 21 cases of extreme animal abuse per month, and the shelter Kotze operates is fast running out of funds, requiring 30,000 Rand (roughly 3.15 BTC at press time) to continue.
Knowing little about bitcoin or cryptocurrencies, Kotze approached ICE3X after hearing about its appeal for community projects and was fascinated by a system that allowed small donations from anywhere in the world at close to zero cost.
Easy transfers
It would be difficult to hold an international campaign for such a project through traditional payment channels or established charitable organisations. Even PayPal, which often waives fees for charitable causes, does not operate equally in every country.
Bitcoin can, of course, be used to crowdfund non-charitable projects without fees as well.
ICE3X is monitoring the success of its community philanthropy program and is currently vetting five other causes for future support. It does not collect fees or commissions from the organisations.
Company representative Tristan Winters says a good first impression for bitcoin is essential, especially since its greatest disadvantage in African is not misinformation, but sheer obscurity.
source
coindesk